MURMUR was launched in 2011 as a reconnection with femininity and sensuality by means of pret-a-porter. A way for women to enjoy who they are, with or without the presence of men. The feminine look of women of the 50s, the ritual of undressing and the shapes of vintage lingerie translated into modern ready-to-wear are constant landmarks of the MURMUR universe.

MURMUR has been worn by VIPs such as Lady Gaga, Madonna, Beyoncé, Miley Cyrus, Ariana Grande, Katy Perry, Rita Ora, Kristen Stewart and Dua Lipa and featured in international magazines such as Vogue UK and Paper magazine.

MURMUR is present internationally in stores in Europe (France, Italy, Germany, Netherlands, Switzerland, Greece, Portugal, Poland) and North America - USA and Canada.